You’re not going to use that nice feature

So why do companies continue to add features that are useful to a few people and are excluded by the rest? And is there a better way to design products?

Cliff Kuang, a technology industry designer and author of a book on the history of product design, highlighted three culprits behind the ever-growing features. First, companies add opportunities because it helps them market their products as new and exciting. Second, products with many millions of users need to appeal to people with different needs. And for some as a baby gets older, he or she will outgrow this.

This third factor was described by Kuang as “the inability of users to distinguish between ‘Hey, he looks good’ and ‘Hey, I need that'”.

If he feels better, Kung said he’s guilty too. He was amazed at his Teslan parallel parking automation feature. “The first time I used it, it was nice,” she said. “And I never used it again.”

Technologists often complain that they are at a disadvantage in product design. Enthusiastic fans are demanding more and more opportunities, which often make no sense to normal people. (This phenomenon is often referred to as “bloatware,” as in inflated software.) Technology is often one of the reasons it feels like it’s made for 1 percent of digital hard drives and not the rest.

But if the company tries to stop the little-used options or change something that people are used to, some users will hate it. Everyone has an opinion. Former Microsoft CEO Steven Sinofsky jokingly said that reviewing software like Windows and Microsoft Office was like asking for pizza for a billion people.

In April, tech writer Clive Thompson made a provocative suggestion to counter the temptation to introduce more features into existing technology: Say No.

Thompson, an assistant writer for The New York Times, said companies need to decide in advance what set of functions they want to work for, and stop when they get there.

“The trace of features is a real thing and it spoils the software every year,” he told me, referring to it as an Instagram product, which he believes is worse the more options are added.

Products can’t be frozen in the past, of course. And some features, such as automatically alerting emergency services after car accidents, may be worthwhile even if they are rarely used. It’s also unpredictable what add-ons might be useful to people.

Kuang said the best technology products are gradually changing to push users to the future that the creators envision. He said Airbnb has done just that by evolving its website and app to a significant recent change, regardless of the destination or travel date of people browsing different types of homes.

To get Bloatware out of the trap, Kuang said, “You work back from the future you’re trying to create.”


Weekly tip

Whether or not all features are available, you will soon be able to use the latest software for your phone. Brian X. ChenThe New York Times consumer technology columnist tells us how to prepare for this change.

In this week’s column, I look at the changes coming to phones this fall in updates to Apple and Google’s upcoming operating systems.

How should you prepare? First of all, I recommend installing any trial or beta version of the software available at this time. These versions of unfinished operating systems are still under investigation.

But here’s how to get your phone ready for new operating systems when they’re finished:

  • Back up your phone data to another device, such as your computer, or if you are subscribed to a cloud storage service. This will prevent disaster when you update your phone software in case something goes wrong.

  • Turn off automatic updates. In the phone settings, you can automatically install software updates after you go to bed. I recommend disabling this. When the operating system arrives in the fall, wait and see if you can see what others are saying on the web about major bugs. New products are usually imperfect on the first day. Manually install the new operating system when you are sure that your phone will not be damaged.

  • Take advantage add digital spring cleaning. Delete applications that you no longer use and files that you no longer need. Sometimes new operating systems take up more space than previous ones, so it’s a good idea to do some cleaning beforehand to make sure you’re getting a fresh start.

  • Discussed plan to revive US chip production: An unlikely billionaire group, including a longtime Democrat and Trump supporter, wants $ 1 billion from a nonprofit investment fund in Congress to expand computer chip manufacturing in the U.S. My colleague Ephrat Livni wrote that the group’s unusual proposal is divisive in Washington.

  • His TikTok publications said he was a jury member in the final trial of Johnny Depp and Amber Heard. It wasn’t, as CNN often explains, and it was another example of misogynistic online mania about the case.

  • What are children’s apps doing? A Washington Post columnist wrote that two-thirds of the top 1,000 children’s apps send personal information to the advertising industry. (Subscription may be required.)

to know Goose-Duck goose and the man became the adoptive parent of the goose.


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