Whindersson, Messi, Scooby, Bieber, and Jay-Z: See Celebrities Investing in NFTs – Business Age

Ellen DeGeneres created an NFT explanation of her digital assets on The Ellen DeGeneres Show (Photo: Reproduction / YouTube)

Web3, metaverse, cryptocurrencies and NFTs these are the issues of the last few months. In the case of NFTs (non-fungible tokens), the number of transactions in these digital assets has risen to more than $ 17 billion since 2021, according to a report by Nonfungible.com.

This route should be further expanded, as large technologies are looking for ways to make them more accessible to the public. in the case of Goalthe company started testing NFTs for content creators Instagram. In the US Spotify They also started testing NFT galleries on their artist pages.

It is therefore natural that trends tend to attract the attention of celebrities. Some artists are creating their own NFT collections, while others prefer to invest millions to collect special tokens.

An example is the Brazilian player Neymar Jr.who recently acquired two pieces from the collection Bored Ape Yacht Club (BAYC). The first art, BAY token # 6633, was purchased for 159.99 Ethereum (ETH), the equivalent of BRL 2.7 million. The second, BAY # 5269, was worth ETH 189.69, BRL about 3.29 million. In total, Neymar spent almost R $ 6 million.

Bored Ape Yacht Club, NFT, NFTs, (Photo: Bored Ape Yacht Lab Yuga Labs / Reproduction)

Bored Ape Yacht Club (Photo: Bored Ape Yacht Club Yuga Labs / Reproduction)

Why can NFTs be so expensive?

In general, NFTs can be understood as a single digital file and can be listed in a blockchain. The idea is for an NFT to represent a real-world element, such as artwork, music, videos, or even experiences.

Each NFT can only be bought, sold, traded or transferred by the original owner / creator of the asset. Anyone who buys an NFT takes ownership of that digital content, even though the artist may retain copyright.

Because it is a single file (cannot be replaced or exchanged), the values ​​of a token can be quite high, depending on its popularity. This is the case with the Bored Ape Yatch Club collection chosen by Neymar. It has only 10,000 tokens, each of which is unique.

Artists who choose to create their own NFTs also work with the idea of ​​exclusivity to ensure the valuation of asset prices. Singer Weekendfor example, it raised $ 2 million (R $ 9.8 million) by selling unreleased music tokens as non-fungible tokens. Singer grimaces They also sold exclusive digital works worth $ 6 million (R $ 29 million).

Therefore, the idea of ​​valuing an NFT is very similar to what happens with works of art: the more exclusive, the more expensive.

NFT Lionel Messi (Photo: Outreach)

NFT Lionel Messi (Photo: Outreach)

Celebrities who are investing in NFTs

The list of celebrities who are investing in NFTs is quite long and varied. The actor Reese Witherspoonfor example, through its media company Hello Sunshine, NFTs has signed interesting agreements for the development of television and film projects, and the mega-producer of the TV series Law & Order Dick WolfNFTs has teamed up with the Curio platform to launch an interactive storytelling project called the Wolf Society.

Below we list some of the top celebrities already involved in NFT projects.

Snoop Dogg

A fan of Snoop Dogg Web3 is by far one of the biggest spenders on digital assets. According to a survey by NFTClub on the world’s most famous NFT characters, rap has a collection worth $ 19.3 million (about R $ 94 million).

In addition to launching his collection last year, he also collaborated with the creator of the Snoop Dogg Nyan CaT token, which was sold in 2021 for the equivalent of more than R $ 3 million. It also has NFTs from the CryptoPunks collection, the most valuable token estimated at $ 4.6 million, as well as three monkeys from the Bored Ape Yacht Club collection.

Mark Cuban

Mark Cuban has no celebrities. According to a survey by NFTClub, the owner of the Dallas Mavericks team and star of the Shark Tank show has a portfolio of NFTs worth more than $ 500 million (about R $ 2.4 billion).

Cuban received a Bored Ape as a gift in May 2021 and has since invested in the NFT universe by creating its own gallery, NFT Lazy.com, as well as investments in Dogecoin and other NFT companies and cryptocurrencies.

Ellen DeGeneres

Ellen DeGeneres is not creating her hyper-rated NFT collection. He donated more than $ 33,000 (R $ 161,000) from the sale of two digital assets to World Central Kitchen, an organization that helps fight hunger. One of the tokens put up for auction was an explanation of NFT on The Ellen DeGeneres Show.

Whindersson Nunes

In February this year, the comedian announced a partnership with NFTs and the cryptocurrency platform BlocPlace. The actor created an NFT collection in video, photo and GIF formats while participating in the Fight Music Show, Acelino “Popó” Freitas fought the four-time world boxing champion.

Steve Aoki

DJ Steve Aoki is a big fan of cryptocurrencies and the NFT universe. Antonio Tudisco collaborated with visual artist to create Dream Catcher, an NFT that grossed more than $ 4.29 million.

In interviews, Aoki says the NFTs are there to stay and that they are “finally an opportunity to unite art, collection culture and music in a way we haven’t been able to do so far.”

Felipe Neto

The operator, through its Play9 company, created 9Block last year, a 100% Brazilian platform with Hathor blockchain technology and focused on NFT transactions. The platform’s portfolio includes digital artwork by various Brazilian artists featuring tokens from other famous artists such as gymnast Rebeca Andrade.

Pedro Scooby

After leaving the BBB, Pedro Scooby also launched his NFT collection. The surfer put 30,000 digital assets up for sale through the Idol-NFT platform. Of all the tokens, 20 brings exclusive benefits to fans, including dinner, parties and gifts with Scooby’s signature. The most expensive token, which entitles you to travel with the former BBB, costs 15,500 matic, about R $ 90,000. The rest of the collection consists of “common” tokens, starting with 124 matics (R $ 720).

Jack Dorsey

Jack Dorsey, the former CEO of Twitter, proved that the social network itself could also be an NFT in its March 2021 auction with its first tweet as a digital asset. twttr. ” , and sold for $ 2.9 million (R $ 14 million). Dorsey donated money to GiveDirectly, a charity that helps people in poverty.

Justin Bieber

The singer has already spent millions to get tokens from the Bored Ape Yacht Club collection. Bieber paid $ 1.3 million (R $ 6.3 million) to buy the BAY # 3001 token. At the time, the value was considered well above the market average, so the transaction is one of the largest NFTs on the market to date.

Lionel Messi

Footballer Lionel Messi recently began his new journey through the NFT world by releasing his own collection called Messiverse. Created by renowned artist BossLogic, the initiative includes art from the collection and, on the first day of its launch alone, sold a total of $ 3.4 million (R $ 16.6 million).

Milton Birth

For the stage farewell tour, the singer also joined NFT. The musician made 400 digital assets available to fans on the tour’s name collection: The Last Music Session. Those who purchase an NFT Ticket Pass will be entitled to a unique experience during the tour. The first show, by the way, had no ordinary ticket sales, only tokens. Each NFT in the collection costs R $ 1,200.


Beyoncé’s husband has a $ 711,000 investment in NFT, with a broad portfolio that includes the Cryptopunk # 6095 token and other assets from the RTFKT Cryptopunks Project.

Last year, rap also went on sale at its NFT auction, a personalized digital art to celebrate the 25th anniversary of their debut album Reasonable Doubt. The token was sold for $ 139 thousand (R $ 680 thousand).

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