The trends in digital transformation are here

Over the last two years, the world has undergone countless transformations, and these have changed the way we live and work. Driven by a lot of pandemics, digitalization has changed the expectations of what technology can give us.

With this in mind, Orlando Souza, CEO of Iron Mountain in Brazil, a global company for information storage and management services for companies, listed some trends that he believes have been consolidated and should be maintained in everyday life.

The most important change that the pandemic has brought about has certainly been about work, which has become far from over.

Cloud storage
The most important change that the pandemic brought about has certainly gone a long way in terms of work. With pandemics easing the restrictions imposed and with better rates in the number of cases, the hybrid model became the most common. According to the Robert Half Confidence Index (ICRH) 18, in 2022, 48% of the companies interviewed set the format.

As a result of the changing situation, companies of different sizes and segments had to migrate their operations to the Cloud, given that the flexibility offered by this technology is essential for the new business scenario.

However, more attention is needed as the cloud stores confidential documents and critical business information. Therefore, one of the most recommended solutions is to get rid of them safely and implement a Secure Computer Asset Disposal Program (Secure ITAD).

Proper disposal of electronic equipment at the end of its useful life not only mitigates the impact of data leakage, but also reduces the damage to the environment. Orlando reinforces the importance of ensuring that they work with a secure chain of custody when choosing an ITAD partner.

Process automation
Business automation tools are here to stay, and paper and pen transactions are a thing of the past. As a result, the companies achieved agility and improved the customer experience.

Another important gain from this technological advancement is data collection. Through Artificial Intelligence, the company can bring valuable information to the business. This point, added to the cloud storage, is the perfect combination of agility and security.

In addition, the advent of 5G has also allowed the process to go beyond the cloud and the processing power has been brought to an unprecedented level. A Gartner study predicts that by 2025, data generated by companies created and processed outside of a traditional data center or centralized cloud will increase from 10% to 75%.

Tokenization and NFTs
The most talked about topic today is the biggest step towards the “unknown”. Non-fungus tokens, NFT. Another important advancement is Web 3.0, which allows companies to interact with customers in new ways. first adopters new technologies.

NFT is the only identifier or digital tag registered in Blockchain that cannot be copied, repeated, or split. It acts as a certificate of ownership and authenticity of a particular digital asset, which also includes rights related to its use.

Web 3.0, on the other hand, is home to many next-generation web-based applications that will enable human-like data generation tools, including artificial intelligence, big data analytics, and decentralized recording technology (DLT). ).

So when companies start adopting Web 3.0 and NFT, they can do a birbranding With Millennials and Gen Z, expand their respective portfolios and create new ways to generate revenue, according to Deloitter data.

Virtual and augmented reality
The “gamification” of the business world has become part of the daily lives of many businesses as a result of the rapid acceptance of augmented and virtual realities.

These technologies were originally developed for gaming, but their uses and benefits have begun to be used by companies to promote engagement as well as to empower employees and customers.

Uses in the business world include the development of immersion sessions and the development of interactive marketing tools that are capable of generating relevant information about customer behavior.

the power of change
ESG policy commitments (environment, society and governance) are becoming more and more popular and are priority agendas in almost every company, with issues strongly promoted by COP26 and the European Ecological Pact. The Data Center sector also has a priority beyond the usual ones: the transition to clean energy.

Iron Mountain, for example, has made significant investments in wind farms and solar power plants, and since 2017 its data centers have been powered by 100% renewable energy.

These benefits are passed on to customers Green Power Pass program, based on the developed carbon reporting protocol Clean Energy Buyers Alliance (CEBA) and in the work team The Future of Internet Power (FoIP).

Data Center is an efficient and cost-effective way for users to reduce their greenhouse gas emissions, and when they use the program, companies receive a certificate stating how many kWh of sustainable resources they have.

Being a technology expert has never been more valuable than it is today.

For more than 70 years, Iron Mountain has experienced and adapted to a variety of technological changes that have helped shape the way we live and work. These actions will change the environment irreversibly – for the better – and companies that adopt these standards early will reap the greatest benefits.


Brazilian Iron Mountain


A cloud

Orlando Souza

Secure IT Asset Disposal program

Green Power Pass program

Virtual and augmented reality

Digital Transformation

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