The search for innovation has reached a new stage, and now it is the turn of Web 3.0

Since the starting of the phenomenon of globalization, the world has grow to be extra intently related with one another. A couple of years in the past, the presence of the Internet in on a regular basis life was restricted to Google searches, exchanging e-mails and shopping web sites. At the starting of the twenty first century, with the recognition of social networks, every part turned quicker and extra dynamic, which nearly disappeared the obstacles between content material producers and shoppers in the digital world. It is on this context that a new period begins: internet 3.0.

The idea of this new period of the Internet is nonetheless imprecise, nevertheless, in keeping with the builders of the Ethereum platform, a hyperlink in the expertise market, which could be outlined as a new format of on-line transactions and negotiations, aimed toward facilitating communication between. folks.past the conventional financial system. One of its major options is decentralization, as the consumer has entry to their private information and actions on-line with none physique or firm controlling or mediating these transactions.

Web 3.0 is based mostly on a expertise referred to as blockchain, an up to date database shared by a number of computer systems on the identical community. Each time a transaction is added, it is referred to as a block, a “block”, therefore the title. Most blockchains are public, the place customers can solely add information, however not delete it.

The major downside with the present mannequin is that many customers are caught with corporations and platforms that dictate how content material is created, consumed, transacted, and what every consumer has entry to. It is on this situation that some phrases which have been heard a lot lately seem, akin to cryptocurrency, NFTs and Metaverse. But what is all this?


Cryptocurrencies are decentralized digital currencies that don’t depend on banks to function. Among the hottest are Bitcoin, Ether on the Ethereum platform, Theter and USD Coin.


NFT is an acronym for Non-Fungible Token in English and stands for distinctive items that exist on the web. One case that has surfaced on social media is the Bored Ape Yacht Club assortment that includes monkey avatars. It is one of the most dear NFT bundles in the market, its consumers embody celeb names akin to Neymar, Eminem, Paris Hilton and different millionaires.


Metaverse is an interactive and immersive digital platform that mixes digital actuality with augmented actuality. Created by Meta, which is additionally accountable for the social networks Facebook and Instagram and the messaging app WhatsApp. In the previous yr, it has grow to be common for connecting with digital influencers and creating their avatars, along with advertising and marketing occasions and retailer openings on the platform.

According to Jozni Lara, enterprise director of InfoWorker Tecnologia e Formação, a expertise knowledgeable, the fast improvement of the Internet in all areas of society is simple. Therefore, the demand for specialists specializing on this new format is extra pressing than ever, and thus new specialties are born on this surroundings and others are tailored. According to him, the demand for information professionals akin to Data Engineer and Blockchain Engineer is prone to enhance. Both authorized points and companies involving e-commerce play an vital function.

“This is one other new section of digital life that is rising and society should adapt,” explains Jozni, emphasizing the vital function of corporations and public authorities in introducing these new applied sciences to residents.

*Josni Rodriguez Lara entrepreneur, enterprise director of InfoWorker Tecnologia e Formação. He graduated from the Pontifical Catholic University of Parana (PUC-PR) with a Master’s diploma in Information Systems and Health Technology. Responsible for the improvement of the firm’s marketing strategy and gross sales technique.

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