The date has been set for Audi to join Sauber

( – On September 27, the German automobile producer Audi will formally announce that it’s a shareholder of the Swiss workforce Sauber. It seems like what has been one of many worst saved secrets and techniques in Formula 1 has come to a proper finish anyway.

Oliver Hoffmann (CTO) and Markus Duesmann (CEO) from Audi


On his Twitter channel, Thursday morning, Sauber, which can compete in Formula 1 as Alfa Romeo till the tip of 2023 due to a sponsorship settlement, introduced “an announcement quickly” particularly for September 27. The tweet has the hashtag #KeepMakingHistory – which suggests “Let’s make historical past!”

It was instantly clear to business insiders that this might solely be an Audi market announcement, and ‘’ was now in a position to affirm it via additional analysis.

Exactly what the important thing particulars of Audi’s entry at Sauber will appear to be stay a matter of hypothesis in the meanwhile. Recently, there was discuss of finally buying 75 % of the workforce shares (by 2026), and a transaction made in several tranches, which might begin initially at a degree of 25 %.

Previous workforce proprietor Finn Rausing (Tetra Pak) needs to preserve the remaining 25 % for himself, at the least in accordance to the newest data from “Radio Paddock”. However, in accordance to knowledgeable circles, the workforce will probably be known as Audi and will probably be seen as a “pure” works workforce.

A brand new chapter within the historical past of Sauber Motorsport

A brand new chapter is beginning for the Sauber workforce. Company founder Peter Sauber offered his final shares to funding firm Longbow Finance in 2016, during which the Rausing household additionally appeared as companions for the primary time.

Alfa Romeo has been the title sponsor of the Swiss racing workforce since 2018 and can also be the only real title since 2019. However, the cooperation with the Alfa Romeo model will finish on the finish of 2023 – an inevitable consequence of Audi’s entry, as a result of in any other case two competing automobile producers would join the identical workforce.

What’s new from Porsche?

Although Audi’s entry in Formula 1 from 2026 is already taking very concrete kinds, there may be nonetheless no concrete information from sister firm Porsche. According to studies, any partnership with an current workforce won’t be thought of after the Red Bull market burst, however different eventualities will probably be explored.

It can also be not a query, at the least in accordance to data from ‘’, a three way partnership with Michael Andretti, who needs to enter Formula 1 identical to Porsche. Andretti-Porsche actually has its followers, each amongst followers and within the Formula 1 paddock.

Why is Wolff in opposition to Andretti however in opposition to Andretti-Porsche

For instance, Mercedes workforce boss Toto Wolff has at all times been clearly in opposition to permitting Andretti, a privately run workforce, into the unique Formula 1 membership because the eleventh entrant. However, if Andretti had a world-renowned OEM like Porsche in tow, he would change his thoughts.

“If somebody is new to Formula 1, everyone seems to be free to contact the FIA,” says Wolff. “Then the FIA ​​and Formula 1 have to perceive if such a workforce might be worthwhile for our enterprise. It hasn’t been like that till now.”

“But now, when a workforce comes together with an OEM, the necessities are fully completely different. I say this from my perspective as a workforce shareholder: If the pie turns into greater, I’ve no drawback sharing the pie with extra folks than by no means. .”

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What Wolff means by that: While the Andretti workforce could be widespread with followers, the potential monetary advantage of Formula 1 might be manageable. On the opposite hand, a producer like Porsche often has large blue-chip sponsors within the tow who, for instance, guide perimeter promoting at racetracks and thus enhance the pie for everybody.

If the pie would not get greater, it is comprehensible that current groups could be inquisitive about not sharing with extra folks. Wolff explains: “Formula 1 is profitable as a result of we’ve got ten groups with their very own DNA who’ve invested billions in Formula 1 over a few years. That’s what made Formula 1 what it’s right this moment.”

Wolff: Many polemics within the speech about his affect

An funding that those that made it need to shield. Wolff by no means made up his thoughts to take a stand on this difficulty. At the identical time, nonetheless, he emphasizes that he has no decision-making powers: “I can provide my opinion. But I feel Mohammed (bin Sulayem, FIA President) and Stefano (Domenicali, Formula 1 CEO; editor’s observe) will. their very own choices.”

“No matter what I say: If Stefano thinks this can deliver in additional sponsorship cash, he’ll be in favor. And if the FIA ​​thinks an eleventh workforce could be good for Formula 1, they’re going to be in favor too. No means “All this speak about Toto having a lot affect to the exclusion of different groups is pure polemics,” says Wolff.

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