The artist creates NFT works that cannot be idealized in the physical world

Daniel Arsham has exhibited his sculptures, paintings and experimental installations in galleries and museums around the world. He has worked in architecture and fashion, directed films and collaborated with artists and brands such as Pharrell Williams, Dior, Pokémon and Porsche.

He is also the creative director of the U.S. National Basketball League (or NBA) Cleveland Cavaliers.

Given the diversity of his famous work, the multidisciplinary artist only adopted the concept of releasing works of art through non-fungal tokens (or NFTs) when he realized that he could do something completely different with the format, something he could not do with his work. physical.

“Just the idea that it’s possible to have something digital – it wasn’t interesting enough for me to say,‘ Oh, I want to be a part of this, ’” Arsham said. decipher. “Every time I enter a new industry, I want to make sure that it offers me and my audience something that is not possible. [de ser proporcionado] on another medium. ‘

In 2019, brothers Tyler and Cameron Winklevoss, co-founders of the Gemini cryptocurrency exchange, introduced NFTs when they visited the artist’s New York studio.

The twins acquired the Nifty Gateway market and were trying to persuade major artists to take on a new medium, a process that was later described as an “uphill battle”.

Arsham heard about CryptoPunks, high-profile photos of Ethereum, and thought of connecting NFT to physical artwork, but nothing immediately made sense.

However, one of the twins said something that stuck in Arsham’s mind: it can create digital artwork that gradually changes over time.

“Over the next few months I was thinking about this idea: what could I really do with this?” The artist said.


In the future, this inspiration created “Eroding and Reforming,” a series of digital sculptures that Arsham launched at Nifty Gateway in 2021.

Each 3D animation shows a sculpture (bust, body, or car) that gradually wears out and shrinks over time before returning to its original shape. Some jobs also vary according to real-world seasons.

Now, he’s putting together elements of his old NFT work, developed at Ethereum, for the final premiere of the “Eroding and Performing” series on Nifty Gateway, which will go on sale on April 30, and 30 new compositions inspired by famous films. Hollywood.

And there’s a special benefit for collectors that make up the whole set.

Arsham’s main intention

As with some of his physical arts exhibitions, Arsham’s NFT works combine classic themes with elements of entertainment and pop culture.

He also plays with the concept of time in a way that his physical work cannot, with work that changes or evolves over a fixed period of time — the duration of a single day, for example, or the duration of a feature film.

Feature films are the case for the four works that make up the latest sale of the Arsham series.

Each depicts a landmark car from a popular film, rendered in different digital materials, traveling through different reliefs. Each NFT has a decay cycle before it begins to recreate the details of the car and the background (e.g. states).

Image of one of the artist’s new NFTs (Image: Daniel Arsham)

In an NFT compound, the Back to the Future saga of DeLore — pictured in a physically degraded form — is thrown into a digital stone and traversed by the dusty red surface of Mars.

Another NFT work shows the BMW E-30 in “Wall Street: Power and Greed” (1997), throwing dust on the moon.

Other works include a Ferrari 250 GT California, “Enjoying Life” (1986), in a jungle, and a 1968 Ford Mustang GT, “Bullitt” (1968), in a narrow urban landscape in the rain. .

Arsham says it was a “big challenge” to create these cars with unusual textures and often capture the look and feel of these cars when they move in unexpected places.

“When you see a car moving from a movie in a space, a lot of the interpretation of the right feeling is based on reflections and things like that,” he explains. “But these cars look like sculptures. They seem to be made of stone […]. It’s a very fun process. “

Arsham physically damaged in his DeLore (Image: Daniel Arsham)

Arsham says that while some may consider NFTs to be simple and creative artwork – like many stereotypical profile photo projects on the market – these animated compositions proved to take tremendous time to work out every little detail. it came to mind.

“Creating these works is as complex for me as creating an entire show, like the rounds I had to take to perfect things,” he said. decipher.

“The way light plays this thing, the speed … Literally the way dust falls on the surface of the Moon; these are key aspects that are able to be felt.”

Metaverse architecture

The final sale will form a set of ten NFTs from the “Eroding and Reforming” series at Nifty Gateway. There is also an advantage for dedicated collections: the bonus of an 11th work that will be distributed only to those who have the entire collection.

Arsham says the bonus work is not over yet, but that it will be “quite something special” and that “I think it combines them all the way people don’t.” [perdem por esperar]”.

In the near future, a “snapshot” of the holder’s wallets will be made (which records the status of the blockchain at a specific block height) to determine who will receive the bonus work, but enough to try to fill the fans in advance. acquiring NFTs that remain in the secondary market as gaps go.

In addition to its initial NFT project, Arsham will continue to interact with NFT and the wider Web 3 industry.

He plans to launch his own private server (as in Discord) to promote his digital collector community, but he is also excited about the opportunities to create a future metaverse, especially because of his experience with architecture.

“I’m starting to see things that are not subject to gravity, that are on a different scale, and that nature can function in ways that don’t comply with Earth’s law,” Arsham explained of the immersive metabersion creations. “I think it’s going to be a lot of magic.”

In the physical world, Arsham is looking for ways to add a digital touch to his physical work. By 2023, he plans to host a huge museum exhibition, where he plans to showcase the entire series of digital sculptures “Wear and Reform,” and is thinking about how to make his next NFT art interactive, perhaps on two planes.

“I think next [obras] it may have more to do with interacting with them, in the space of a metaverse, or perhaps in a physical environment, how they re-enter the physical world, ”Arsham said.

* Translated by Daniel Pereira do Nascimento, with the user’s permission

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