December 18, 2021. Ronaldo Fenômeno and Cruzeiro reunited the day, 27 years after the striker was sold to PSV Holland. The six-month return this Saturday was the start of a project to restructure the club, one of which is owned by SAF.
It’s a big challenge. He took over a club that was drowning in debt and was experiencing the 101st worst moment in its history in the sport. Three years in Serie B and this time would not have been longer without the slightest optimism.
It was a complicated start. The hope was that money would flow into the river. Whatever didn’t happen. The speech was about a complete overhaul of costs, a review of all the club’s accounts and a light budget for 2022.
Fábio, one of the greatest idols in the history of Cruzeiro and close to playing a thousand games, was an athlete who went to great lengths. The data sparked a riot on the part of the fans. It was a protest against Ronaldo, Tocan, and the beginning of 2022 was another time of great environmental impact.
Ronaldo, Cruzeiro manager, talks to Paulo Pezzolano on a visit to Toca da Raposa – Photo: Gustavo Aleixo
“Let’s go to Brasileirão! The biggest offer of games for a price that gives the game. Sign the Premiere!”
The situation was coming to an end. With no final signing yet, the manager paid more than R $ 20 million for Cruzeiro to end the transfer ban and allow reinforcements to be registered. Ronaldo was gaining the confidence of the crowd as the game progressed.
Coach Paulo Pezzolano, who almost went unnoticed, started the game well. The attacking team, facing Atlético-MG, made important advances in the Brazilian Cup. Return to the state finals and the round of 16 of the national competition after being out of the two stages for two years.
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With just a few days to go before the final contract between Ronaldo and Cruzeiro, people feared that the deal would not happen. Faced with the club’s chaotic financial situation, the manager changed some forms of agreement to provide guarantees. Members of the Deliberative Council exerted pressure to go to court to avoid a vote that would approve the negotiation. Unsuccessful. Phenomenon officially became the owner of SAF do Cruzeiro on April 14th.
Serie B had already begun. Two games, one defeat and one victory. Distrust of the camp returned to some people, but it soon dissipated. Pezzolano reinvented his style of play, Cruzeiro changed eight wins and opened up the advantage at the end. Today, he is the absolute leader, and Ronaldo has been with the club for six months and is also six points ahead of the standings.
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Cruzeiro is still facing financial difficulties. The budget is still tight, and demand is saving. But since January, the club has not delayed the payment of players and staff, which has been repeated in recent years. The current management also took advantage of the membership program, which has grown from 10,000 to 60,000 in December.
There is still a long way to go. In terms of points, there is still 50% to fill. In the Copa del Rey, the team will start its way to the quarter-finals next Thursday against Fluminense. The duel comes as a “starting point” for an opponent with a larger investment.
“We were able to take advantage of our good phase,” said Fernanda Hermsdorff The Voice of the Crowd
Last week, the fan also began to feed the dream of one of his stadiums. A project that has not yet been made possible by Ronaldo’s management. To reduce costs, Cruzeiro is also in talks with the government of Minas Gerais to reduce the cost of mining. The government, meanwhile, is keen to cut spending on transfers to the Minas Arena, which manages the stadium through a public-private partnership contract.
On the other hand, the club creates the opportunity to manage a new multi-purpose arena, which will be built by the city of Betim, in the Belo Horizonte Metropolitan region. Another embryo of conversation, but one that sparks the imagination of the fan. Both are opportunities that arise through the new administration of Cruzeiro, but which will not be defined in the short term.
5 Star Partner – Cruzeiro – Photography: Advertising