On September 27, the German automobile producer Audi will formally announce that it will be a part of the Swiss Sauber team as a associate.
What has been one among Formula 1’s worst stored secrets and techniques appears to have come to an official conclusion.
On Thursday morning, Sauber, which will compete in Formula 1 as Alfa Romeo till the finish of 2023 because of a sponsorship deal, introduced an announcement “quickly”, particularly on September 27.
The tweet included the hashtag #KeepMakingHistory, that means “Let’s hold making historical past!”
It was instantly clear to business insiders that this might solely be an announcement of an Audi deal, and Motorsport-Total.com was capable of affirm this by means of additional analysis.
What the key figures for Audi’s entry into Sauber will appear to be stays a matter of hypothesis for now. Recently, there was speak of shopping for the remaining 75 % of the team’s shares (by 2026), the deal will be carried out in a number of tranches, which can initially begin at 25 %.
Former team proprietor Finn Rausing (Tetra Pac) desires to maintain the remaining 25 %, at the very least in response to the newest info from “Radio Paddock”. Nevertheless, in response to well-informed sources, the team will be known as Audi and will seem as a “pure” works team.
A brand new chapter in the historical past of Sauber Motorsport
A brand new chapter begins for the Sauber team. The founding father of the firm, Peter Sauber, offered the final of his shares in 2016 to the funding firm Longbow Finance, the place the Rausing household additionally appeared as companions for the first time.
Alfa Romeo has been the title sponsor of the Swiss racing team since 2018 and has been the sole namesake since 2019. However, the cooperation with the Alfa Romeo model will finish at the finish of 2023 – an inevitable consequence of the entry of Audi, as a result of in any other case two competing automobile producers would be concerned in the similar team.
What’s new from Porsche?
While Audi’s entry into Formula 1 from 2026 is already taking concrete varieties, there may be nonetheless no concrete information from sister firm Porsche. According to studies, a partnership with the current team will not be thought of after the Red Bull deal was terminated, however different eventualities will be thought of.
Nor is it an issue, at the very least in response to ‘Motorsport-Total.com’, a three way partnership with Michael Andretti, who desires to take part in Formula 1 like Porsche. There is little doubt that Andretti-Porsche has followers each amongst followers and on the Formula 1 circuit.
Why Wolf vs Andretti however for Andretti-Porsche
For instance, Mercedes team boss Toto Wolff has at all times been in opposition to sending Andretti’s privately run team as the eleventh entrant to the unique Formula 1 membership. However, if Andretti had a world-renowned OEM like Porsche, he would change his thoughts.
“If somebody is new to Formula 1, everybody can contact the FIA,” says Wolff. “Then the FIA and Formula 1 have to grasp whether or not such a team would be helpful for our enterprise or not. It hasn’t occurred but.”
“But now, when the team comes along with the OEM, the necessities will be fully completely different. I will say from my perspective as a shareholder of the team: If the pie will get larger, I’ve no downside sharing the pie with extra individuals than earlier than. .
What Wolff means: While Andretti’s team is widespread with followers, the monetary advantages it brings to Formula 1 are manageable. On the different hand, a producer like Porsche, for instance, has huge blue-chip sponsors who e book perimeter promoting at racetracks, thereby making the pie larger for everybody.
If the pie is not getting larger, it is comprehensible that current groups have a vested curiosity in not sharing with extra individuals. Wolff explains: “Formula 1 thrives as a result of we’ve ten groups with their very own DNA who’ve invested a number of billions in Formula 1 over the years. This is what has made Formula 1 what it’s as we speak.”
Wolff: There’s plenty of controversy surrounding the story of his affect
It’s an funding that those that make it need to shield. Wolff has by no means hidden his place on this problem. At the similar time, he says that he doesn’t have the authority to make selections: “I may give my opinion. But I believe Mohammed (bin Sulayem, FIA president) and Stefano (Domenicali, Formula 1 CEO; editor’s be aware) are their selections.”
“It would not matter what I say: if Stefano thinks this sponsorship will usher in extra money, he will help it. And if the FIA thinks that the eleventh team will be good for Formula 1, they will additionally help it. The groups don’t have anything to say. All the tales about Toto’s affect in excluding different groups are pure polemics, “stated Wolff.
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