In 2014, with a lot of free time and a lot of desire to discover the still unknown, Rosangela Marcondes he fell in love with the digital world. “The Internet is an incredible universe. You learned today, you have to learn again tomorrow. A place that I will never know enough, that I will never be ready for, and that is the beauty of life: being in a constant learning process, ”he said.
There he discovered that, despite his various positions in life – entrepreneur, entrepreneur, publicist, publicist – it was essential for a restless and communicative person like him: a content creator. “The pleasure of being a part of this gives me a breath of fresh air to say,‘ I’m not here for anything, ’” he says in an animated video interview. Stay.
Curiosity is something he has always had in his 66 years. At the age of 18, he decided to leave the Faculty of Accounting in São Sebastião do Paraíso and come to São Paulo to see the world.
“I was a searcher, I was an author. I went to the place where the wind blew me away and I am very proud of my story. I believe that everyone has a difference, a power that they can give to the world, ”he said.
Although he never touched the Internet, he found that his call was on social media. Specifically, talk about the experience of being an older person and from there create a dialogue between generations so that the “old” (as he puts it) can break out of the stereotype of being incapable and inspire the young in that duration. “I represent thousands of Rosangelas like me, who are everywhere, who take risks, who don’t wait and take care of themselves,” he says. But the road to understanding this proposal was longer than he had hoped.
Investing in the internet was her daughter Fernanda’s idea, seeing her mother looking for a new adventure, she suggested she create a blog. And this was Rosangela’s first contact with the world of content creators: through the Domingo Açucarado channel, created in November 2013.
The idea for the name came from an evening shared with her newborn granddaughter at the time, Júlia (now 9 years old). “The grandson is a son with sugar,” she said.
The publications that talked about recipes for decorating children’s rooms were successful: they garnered a thousand followers a month. “It was really nice for me, I didn’t know anything about it, because I don’t have a degree that I was writing the way I know how to write, I’m just an old woman out of curiosity,” she jokes.
Meanwhile, he taught a course on aging at the University of São Paulo (USP). “What I really wanted was to stay in that university environment, to have that knowledge that doctors could hear and pass on to me.”
Have a great time. Around the world, the movement to appreciate longevity has grown, and more and more people on the net have been talking about the terms age or age (age discrimination), contributing to movements praising aging.
“I started participating in events, lectures, issues related to duration, and I thought,‘ Wow, I need to warn seniors about what’s going on, ’” he says at the age of 62, who created Instagram It Avó. “With that we get to inspire the youngest and understand who we are. My desire is to end this story of old age, old age and exchange, because I find it boring. ”
His way of rejecting it is to show that young side of old age. On his Instagram, there are many events: from the lives of different generations to Café & Prose, to meet the inspiring people he met around him and to show a photo gallery of “different types of old people”. Colored hair, tattoos, athletes – there is room for all kinds of people. A variety similar to the topics covered, including novelties, beauty, and even death in the elderly market.
He believes that talking to so many different people about different topics takes old age out of a place of stupidity or illness, and returns it as something active and enthusiastic. “We don’t stop there because we have this thirst to learn, to fulfill, and to pay homage to this little space in the world, because so many of our friends have left. And I stayed, so I’m committed to being an inspiring person, to being someone who takes something, even in my own way. ”