The acronym NFT is no longer known. Non-fungible tokens (or non-fungible tokens) have become more popular, especially because of their relationship with the art world.
Some historical moments on the internet, the first tweet posted, the Charlie bit My Finger video or the photos of the girl Zoe Roth smiling in front of the fire, have already moved millions of dollars.
But technology can go beyond memes, digital artwork, and celebrity relationships. Many people are committed to this.
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Technology can give you more security
Just as you can use technology to sell a work of art, you can use it in many other ways. Thiago Valadares and his partner Lucas Tavares founded the NFMarket Agency, the first agency specializing in NFTs in Brazil, seven months ago. It explains in a simple way what technology means.
“It’s a digital record where you can upload and save any document category with the security of a blockchain. From the worksheet to a college degree, ”he says.
The biggest security is when you convert a file to NFT and upload it to a platform, a key is created where only you can access it. Cryptocurrencies like Bitcoin, for example, use the same system.
Fan tokens are a new weapon to raise money for football clubs
On top of all this, several sports leagues and football clubs around the world have recently discovered the revenue potential of this market. The North American traditional basketball league, the NBA, has already marketed non-fungible products to fans and raised millions.
The world’s most traditional football teams, such as Barcelona, Paris Saint German and Manchester United, have also marketed products for this segment. In Brazil, the most successful cases are Atletico Mineiro and Corinthians.
The São Paulo team launched $ SCCP on September 111 for its 111th anniversary. The club sold 850 thousand units of currency in two hours, generating something around R $ 8.5 million real. Although the remaining amounts were not disclosed to the club, it is estimated that Corinthians retained 50% of the amount.
Those who managed to make the purchase were able to vote in a poll that selected striker Ronaldo Fenômeno as the next athlete to enter the club’s hall of fame. Each coin was sold on September 2 for R $ 10.50. According to the Coin Market Cap website, this Thursday (28) at 16:42 pm the coin is selling at 7.39 BRL. Thiago believes it will also be a way for fans to support the club.
“It simply came to our notice then. My son is 14 years old and has a lot of elements in the games, ”said Thiago.
NFT as a marketing tool
Although around $ 250 billion has been moved worldwide, this market is still very new in Brazil. Thiago explained that he needs to break his mistrust of big business a bit to convince them that investing in NFT makes sense.
“There are still a lot of doubts about the issue of how it works, but I think in a few years’ time every marketing plan will have to consider the way NFT currently takes on social media, ”he says.
Making the virtual real
For many, it may not make much sense to have a virtual work of art, but what if it becomes something tangible and transformative? One of NFMarket’s initiatives is NFT Amazônia.
Anyone who buys one of the works depicting trees, animals and legends in the region will plant a real tree in the Amazon rainforest, each of which can be tracked via Google Maps.
Lito is one of the artists who has developed the initiative. He explained that art and technology have always been at the same time in his work and that it is important to reconcile this with social and environmental responsibility.
“Technology comes to add art and make it even deeper. When they came into contact with the idea of reforestation, I thought it was very nice, art has to be that precedent, ”he said.