The idea of creating completely fictional worlds with infinite possibilities has always enchanted man. In ancient oral traditions, literature, movie screens, or games, the desire to materialize what can only be developed by creativity and intelligence has recently moved mountains, in addition to much money.
It is in this context that metaberse, the next interaction between technology and the internet, comes into play. But ultimately, how and why does this issue promise to overturn our ways of interacting with the world and the people around us, including ways of doing business?
In short, it can be said that, based on immersion technologies, metaverse and Web3 will transform the network interaction between people and objects. In practice, therefore, it is hoped that the virtualization of elements, environments, actions, and even whole experiences will alleviate the limitations of these phenomena and things in the so-called “real world.”
Is it still difficult to visualize this in practice? So imagine with me: Suppose a person wants to know another continent. In the real world, travel expenses, accommodation, leisure at the destination, as well as all the necessary planning, such as work holidays.
Nowadays, however, with the help of tools like YouTube and Google Earth, it is now possible to do a good part of the world without even leaving home. Of course, this doesn’t compare to the actual travel experience, but still, considering it’s a considerably lower cost, it’s pretty good, don’t you think?
If you’re not convinced yet, try to sharpen your imagination a little more for a future where, instead of flat screens, mice and the keyboard, thanks to technology, allows us to fully immerse ourselves, and to the senses in a very believable way, in a virtual environment. I bet, from then on, the proposal to travel with the help of the internet becomes much more interesting. Right?
THE “next big thing of the business world ”
After all this preface, I can say that this is what the metaverse proposes: the opportunity to really “browse” the Internet, to visit. websites with many details very close to the actual physical experience. In addition, the metaverse proposes to do all these things at a lower cost – and I say more: with less environmental impact.
And if the metaverse promises to be a great place for entertainment, it will certainly be a good place to make money.
Think of the cost of starting a business as a metaphysician. In addition, there is also the opportunity to offer experiences to your customers, if not impossible in the real world, it would be much more expensive to produce.
This is why this topic is so interesting to almost everyone. The metaverse, as the name suggests, represents a whole universe of new possibilities, and it’s hard to think of anything more exciting than that.
Not by chance, he says general manager From the technology department of Bruno Bernardes Accenture, this trend will affect all industries. More than that, in his words, “the next big thing of the business world ”.
In an interview with the Eco portal in Portugal, the director gave some details of his vision, as well as those of Accenture, on the metaverse, the web3 and its impact on society and the economy.
Bernardes argues that the idea that metaverse can limit interpersonal interaction is inherently limited. That is, according to his talk, technology can be used in the gamification of social dynamics to make them more attractive and inclusive.
On the other hand, the metaverse of the corporate context also allows the gathering of employees from different places in the same environment, networking** essential for all types of work, almost without limit.
And what are we going to do in the metaverse? ****
Regarding the main activities to be carried out in metaverse, the director also comments that by 2030, humans will be immersed in a wide variety of metaverse verses. After all, in addition to corporate and leisure, it makes a lot of sense to have virtual environments that are dedicated to all collective or individual activities and, why not, hybrids.
As is the case with the Internet today, it is expected that virtual environments will also benefit commerce. According to the same publication, by 2026, Gartner Consulting predicts that 30% of organizations will have products and services dedicated to metabersion, and that 25% of people will spend at least an hour immersed in work every day. , leisure or learning.
Finally, yet another interesting answer from the Accenture executive is yet to be clarified on what challenges technology needs to face in order to be effectively accessible. In this sense, Bernardes points out that there are two dynamics at stake, that of the user and that of the companies that develop the technologies necessary for the implementation and evolution of the metaverse.
In the case of the former, it will be necessary to “encourage user confidence in technology and underlying experiences” in order to encourage the adoption and use of metaverse. Here, he explains that this trust depends on factors that affect the current use of the network, such as privacy, sustainability, equity, inclusion, accessibility, security, and well-being.
In a way, Bernardes also mentions the concept of “responsible metaberse” in his words, which is mainly based on aspects of trust and sustainability. He explained that in an environment where everything or almost everything will be virtual, the notion of legitimacy and authenticity is even more important, which is why NFTs are another hot topic.
On the other hand, in addition to the concern about how, when and when we will get the technology needed to make immersion in virtual environments very attractive, there is also concern about its environmental costs.
After all, even though metaverse people offer experiences at a lower price than their peers, it will be a computational cost. Also, as virtualization makes such experiences more and more accessible, the growth of demand itself will require more resources.
For these cases, Bernardes explained, the companies behind the infrastructure that will make the metaverse viable are already dedicating themselves to the use of technologies with a lower environmental impact, as well as technological progress. per seit will allow us to better deal with disruptive real-world phenomena such as the 2020 pandemic.
Web3 forms the idea of infinite and completely traversable virtual worlds
Finally, the web3, which describes the third generation of Internet browsing, is another technology that orbits the trend of the metaverse and, as we represent, is essential to its effectiveness.
In Web3, unlike Web 3.0, which is a more outdated concept, the big difference that users will notice will be decentralization. In this sense, in addition to navigating between different metaverse, it will be possible to share data between them.
Putting it in a more practical way, let’s say a user buys a digital item in their avatar to use in a particular metaverse. In today’s web 2.0 format, the most logical thing to do would be to think that this item can only be used in the metaverse that was acquired. Just like when you buy skin you can only use one game and that game.
In the reality of the Web3, however, the control and ownership of those who make the Internet itself prevails.
That is, instead of protecting your data great technology which restricts the transport and use of this information in order to protect its interests, the user will be the holder of the rights to his digital life.
However, it is worth mentioning that, as Bruno Bernardes said in an interview with Ecora, in addition to the companies that make the Internet, it is necessary for users to be able to understand, especially through a digital article. it has no less importance or value than its “physical” counterpart.
It is only from this idea that we come to value our privacy, the data we generate when we surf the Internet, as well as the time we spend on it. From then on, the line between the real and the virtual will become increasingly blurred, making the possibilities of a fully digital world more and more concrete.