Formula 1 – September 27: Date set for Audi’s merger with Sauber

On September 27, the German automobile producer Audi will formally announce that it’ll be a part of the Swiss Sauber group as a companion. What has been one in all Formula 1’s worst stored secrets and techniques appears to have come to an official conclusion.

On Thursday morning, Sauber, which is able to compete in Formula 1 as Alfa Romeo till the top of 2023 on account of a sponsorship deal, introduced an announcement “quickly”, particularly on September 27. The tweet included the hashtag #KeepMakingHistory, which means “Let’s maintain making historical past!”

It was instantly clear to business insiders that this would possibly really simply be an Audi deal announcement, and has now been capable of verify this by way of additional analysis.

What the important thing figures for Audi’s entry into Sauber will appear like stays a matter of hypothesis for now. Recently, there was discuss of shopping for the ultimate 75 p.c of the group’s shares (by 2026), the deal shall be carried out in a number of tranches, which can initially begin at 25 p.c.


Former group proprietor Finn Rausing (Tetra Pac) desires to maintain the remaining 25 p.c, not less than based on the most recent info from “Radio Paddock”. Nevertheless, based on effectively-knowledgeable sources, the group shall be known as Audi and can seem as a “pure” works group.

A brand new chapter within the historical past of Sauber Motorsport

A brand new chapter begins for the Sauber group. The founding father of the corporate, Peter Sauber, bought the final of his shares in 2016 to the funding firm Longbow Finance, the place the Rausing household additionally appeared as companions for the primary time.

Alfa Romeo has been the title sponsor of the Swiss racing group since 2018 and has been the only namesake since 2019. However, the cooperation with the Alfa Romeo model will finish on the finish of 2023 – an inevitable consequence of the entry of Audi, as a result of in any other case two competing automobile producers could be concerned in the identical group.

What’s new from Porsche?

While Audi’s entry into Formula 1 from 2026 is already taking concrete types, there may be nonetheless no concrete information from sister firm Porsche. According to stories, a partnership with the prevailing group is not going to be thought-about after the Red Bull deal was terminated, however different eventualities shall be thought-about.

Nor is it an issue, not less than based on ‘’, a three way partnership with Michael Andretti, who desires to take part in Formula 1 like Porsche. There is little question that Andretti-Porsche has followers each amongst followers and on the Formula 1 circuit.

Why Wolf vs Andretti however for Andretti-Porsche

For instance, Mercedes group boss Toto Wolff has all the time been towards sending Andretti’s privately run group because the eleventh entrant to the unique Formula 1 membership. However, if Andretti had a world-famend OEM like Porsche, he would change his thoughts.

“If somebody is new to Formula 1, everybody can contact the FIA,” says Wolff. “Then the FIA ​​and Formula 1 have to grasp whether or not such a group could be helpful for our enterprise or not. It hasn’t occurred but.”

“But now, when the group comes collectively with the OEM, the necessities are fully completely different. I say from my viewpoint as a shareholder of the group: If the pie will get greater, I’ve no downside sharing the pie with extra folks than earlier than.

What Wolff means: While Andretti’s group is fashionable with followers, the monetary advantages it brings to Formula 1 are manageable. On the opposite hand, a producer like Porsche, for instance, has massive blue-chip sponsors who e-book perimeter promoting at racetracks, thereby making the pie greater for everybody.

If the pie is not getting greater, it is comprehensible that current groups have a vested curiosity in not sharing with extra folks. Wolff explains: “Formula 1 thrives as a result of we’ve got ten groups with their DNA who’ve invested a number of billions in Formula 1 over time. That’s what made Formula 1 what it’s in the present day.”

Wolff: There’s a number of controversy surrounding the story of his affect

It’s an funding that those that make it wish to shield. Wolff has by no means hidden his place on this subject. At the identical time, he says that he doesn’t have the authority to make choices: “I may give my opinion. But I believe Mohammed (bin Sulayem, FIA president) and Stefano (Domenicali, Formula 1 CEO; editor’s be aware) are their choices.”

“It does not matter what I say: if Stefano thinks this sponsorship will herald extra money, he’ll help it. And if the FIA ​​thinks that the eleventh group shall be good for Formula 1, they may even help it. The groups don’t have anything to say. All the tales about Toto’s affect in excluding different groups are pure polemics, “mentioned Wolff.

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