Exu da Grande Rio NFT buyer picks up collection item

Fabrício Villa Flor de Carvalho Grande Rio samba school fans had an unforgettable day in the Cidade do Samba. In collaboration with the association of buyers of the legendary NFT (non-fungible token) created by IDG, a platform for the development and marketing of NFTs, carioca was entitled to a digital product and a souvenir, in this case an original one. 2022 samba school parade piece: original flag used in a float. As a bonus, he won a meeting with Demerson D’Alvaro, an actor who played the role of Exu, in the parade of the Rio de Janeiro Carnival Champions School.

The “legendary” category NFT sold for $ 1,000, roughly R $ 5,000. Memories and experiences related to the digital collection served as a way to add even more value to the token.

In the first quarter of 2022, the non-fungal token market moved around $ 12 billion in the U.S., according to the Dapp Radar report, and the growth of aspects of Brazilian culture is increasingly noticeable.

Grande Rio followed the evolution of the market and launched an unprecedented collection of cards in collaboration with IDG, a company that already has an NFT portfolio aimed at the world of sports and entertainment enthusiasts. The collection features exclusive tickets featuring the unique moments of the 2022 Carnival parade of the Rio de Janeiro Special Group.

Carvalho, 47, described the purchase process and described the moment he received the piece: “JI was already looking at the market for digital assets and I understood that the Grande Rio frontier committee would be quite effective, considering everything it represented for the parade, the way the actor presented himself. And it was a great coincidence, I commented with a friend about digital assets and when I got home I went looking for something in that sense, and when I played NFT in the Grande Rio quest, this one came up. I saw that it was a unique item and I didn’t think twice, I bought it. I was born and raised in Duque de Caxias, I was born in 1974 and Grande Rio is from 1988. My father was almost one of the founders of the school with the Soares family, so it’s a family bond. When I thought of Samba school NFTs, I immediately thought of Grande Rio and took my eye and saw that there was one, being a unique and mythical article, something that was inexplicable.”.

The participation of the actor who apparently made Exu in Grande Rio was a surprise for the collector. “It’s an honor for me to be in an NFT, to be represented by Exu from Grande Rio and to win this unprecedented school championship. After the parade, the school informed me of this NFT action, I did a little more research on the subject. on this subject, but I am receiving more and more information, ”said Demerson D’Alvar.

For IDM CEO Sylmara Multini, who was also present at the meeting, the purchase of this digital collection is an important step in consolidating the NFT culture in Brazil: “We know that this market is growing, especially in Brazil. . We tried our best to diversify the culture of the NFT and the perpetuation of this moment in Rio Grande was a great milestone. The NFT market is global, people are moving away from buying physical and digital items, and the collector’s industry is moving in that direction. “

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Orixa’s digital token, sold for a thousand dollars, gave the right to souvenirs delivered to the buyer of Cidade do Samba.

Mangueira also enters the NFT universe

Mangueira announced that Squel Jorge is stepping down as the flag bearer after shining at eight carnivals as the grand guardian of the avenue school pavilion. And his recent participation in the green-pink parade was also perpetuated in the newly launched NFT, IDG, a platform specializing in digital collections. A member of Verde-e-rosa, the grandson of Xangô da Mangueira and the nephew of Matheus Oliverio, the teacher who accompanied him in recent years, Squel says that being the flag bearer of the “beloved school” was the realization of a dream. berea.neska: “It’s a joy to think that an image related to the last show will be immortalized in the NFT.”

The commercial director of the Ikastola, Célia Domingues, says: “Mangueira likes to combine tradition and modernity. The school NFTs are there to prove it. ” Linked to the NFT that brings the pair of Squel and Matheus together, there’s a reminder that will make any carnival-loving heart tremble: the flag used by Mangueira in the 1998 Champions Parade when Chico Buarque was the subject of the school’s argument!

“This is our differential: artistic NFTs, with souvenirs. IDG is honored to present this historic piece. We look forward to seeing NFT Legends and the flag take home! ”Says IDM CEO Sylmara Multini.


Founded in California (USA), IDG is a global digital collection company NFT, specializing in souvenirs and creation. fan experience. IDG’s mission is to be a world leader in Digital Collections in the Sports, Music and Arts Segments, as well as being active in Events, Entertainment, Entry and Private Collections. Our digital ecosystem allows our customers to explore a unique and protected platform, taking them on a fun journey into the world of digital collections with exclusive content. The company values ​​the memory of its partners and perpetuates their stories through NFTs and experiences that have a strong imprint on intellectual property rights. Come to our community of collectors!


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