[Cultura Digital] WEB 3.0 Volume 4 | decentralization

What was the original purpose of the Internet? It is certainly not an old model that is unsustainable for society and the planet around the greedy exploitation of the few.


Per Alexandre AdoglioAt CMO sonic and digital entrepreneurship.
Write about every fortnight
Digital Culture For SC Inova

WARNING: Nothing in this article is an investment recommendation, this content is for educational purposes only and expresses the opinion of the author. Always do your research for any financial investment.

Since our ancestors fell from the trees and began to unite as a pack to the detriment of common goals, we have taken the collective as a model of social coexistence through leadership and centralized decisions.

However, in the early days of what we now call the Internet, the simple idea of ​​centralizing something led to aversion. People liked the conceptual basics Tim Berners-Lee thinking about dedicating oneself to this development was an opportunity to maximize the democratization of information, both in terms of access and ownership.

In fact, this goes back to the original philosophy behind the Internet, which was created to decentralize U.S. communications during the Cold War so that we are less vulnerable to attacks. So much so that in the beginning online tools worked for free without having to share data, such as online chat and BBS technology. torrents it connected dozens of machines to make files available for download on the network.

After this first period of academic freedom came technology entrepreneurs (many of whom were funded by the U.S. government) who tried to develop tools to spread the Internet around the world, first with mail services, then with browsers, applications, and other online functions. . He appeared here Big Fucking Tech Corpstoday we move billions and command the rules on how to think, interact, win and lose.

Take social media platforms as an example, where your data (your photos, all your messages, etc.) is stored on centralized servers exclusively owned by platform providers. They control access to this information, which means that if they use your data for something you disapprove of, you will never know. The same goes for banks and our current money system. It is a centralized system where a small number of organizations make decisions.

In the face of this pattern of life, the pandemic that puts everyone on their knees and the will of the few, the legacy of an industrial revolution that has benefited mankind greatly, but it seems to make no sense when it creates such movements. as great resignationand this led to the resignation of millions of people in search of a new model of survival.

The Web 3.0 paradigm shift is designed. / Source: 101 Blockchains

Now, with the advent of blockchain technology, information is shared in a chain and stored in a decentralized ledger that records the status of any type of information. This can be money transactions, but also any other information that changes the situation over time. A blockchain is maintained on multiple computers connected to an open or closed peer-to-peer network that anyone can access. This means that anyone can write (and read) information in the blockchain.

To ensure that new recorded information is not correct and corrupted, and that older entries are not altered or manipulated, a consensus mechanism makes the blockchain network too expensive to corrupt. They are the most widely used consensus mechanisms today proof of work (Used to validate bitcoins) and Proof of participation (e.g. used to validate Solana). The whole process is often called “network security”.

With this emerging technology in recent years, it has become possible to develop applications that do not need to be stored in a single location, that is, we can develop software and, instead of allocating its files on a single server, we can split them. parts in different places, Dappak.

It is common practice for the user of this software to own it, which means that you can use it without giving away your personal data in exchange, and also earn money on the performance of the tool through automated mechanisms (smart contracts) for community management and participation through tokens (NFTs, operational, participatory, social, etc.).

Dapps, a new technology for web decentralization.


When we access the Internet today, our computers use the HTTP protocol as a web address to search for information stored in a fixed location, usually on a single server. In contrast, with Dapps you would find information based on its content, which can be stored in multiple places at once. As a result, this web form involves all the computers that provide the services, as well as access to them, called peer-to-peer connectivity.

Such a system would allow us to break down the huge databases that Internet companies currently maintain centrally rather than users (hence the decentralized web). In principle, this would better protect users from private and government surveillance, as the data would not be easily stored for access by third parties.

Technologies for enabling this type of activity are on the rise, such as the first blockchain video platform promoted by Cos.tv Contentos, where you can watch videos, share content and receive prizes in COS tokens / currencies, a decentralized alternative to You Tube. , which from time to time blocks important content due to non-transparent usage policies. Zeronet is an alternative to an existing website, where the website is hosted by a network of participating computers instead of a centralized server, protected by the same encryption used in Bitcoin.


Decentralized systems tend to have more open access to information and, above all, are not based on one entity. This is crucial when bad actors start to gain power, as they will never control an entire system by controlling a single entity. By the same token, it is more difficult to demolish a decentralized structure because there is not a single point of failure.

The disadvantage of the decentralized system is the difficulty of coordinating the process of reaching a consensus, as the responsibility is shared among all the participants in a given network.


Web 3.0 does not require “permission”, which means that the central authorities do not decide which service to access, nor “trust”, which means that an intermediary is not required to conduct virtual transactions between two or more parties. Since most of these agencies and intermediaries are conducting data collection, Web 3.0 technically provides better protection for user privacy. This means that instead of consumers accessing the Internet through the mediation services of companies such as Google, Apple or Facebook, individuals own and govern the sections and applications they use.

A powerful concept that has just been developed at a recent eponymous event in Florida (USA) with a relatively liberal economic nature, but which technically examines the latest technologies in the sector, especially the one we mentioned in DeFi, how to consolidate. a lot of decentralization is benefiting society. Some of this content is available here.

And that’s when we start to understand The real impact of Web 3.0 on the lives of millions of people, in search of the real initial goal of the Internet, through the indefinite sharing of information, individual valorisation, equal distribution of results, democratization of access and, above all, freedom of expression. It’s not that entrepreneurs are opposed to making money from online businesses, but rather about the greedy exploitation of the few, an action model that we have already realized is unsustainable for us, society, and the planet.


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