[CULTURA DIGITAL] Web 3.0: My data is mine

Web3 has the potential to create a fairer Internet that empowers people to be sovereign – that means the flexibility to personal and management who advantages from their time and data.


Per Alexander AdoglioCMO h sonic and digital entrepreneur.
write about as soon as each two weeks Digital tradition For SC Inova

In September 2016, the world was shocked by the information of Donald Trump’s election to the presidency of the United States. The potential “new chief of the free world” has been a profitable and failed businessman, TV present host and the supply of a lot criticism for his sexist stance for many years. In simply 15 months of campaigning, New York’s Big Brother has overtaken favourite Hillary Clinton, lashing out at Republicans on immigration, advocating for gun management, and outing ultra-conservatives. of the world. For higher and for worse.

Just a few years later, some obscure details about this specific election in North America, within the center Rumors of Russian election meddling. In a collection of accusations and evaluation of historic data, it was concluded that Trump’s victory took place by manipulating posts within the algorithms of social networks, particularly Facebook. The new president’s marketing campaign invested $250 million in internet marketing raised the extent of magnificence it made it attainable to generate content material and handle communities influences and radically modifications consciousness majority of voters.

Building on a 2010 research and exploiting loopholes within the platform’s algorithms, Cambridge Analytica mixed data mining and evaluation with strategic communications for the electoral course of. Despite Mark Zuckerberg’s makes an attempt to disclaim that the platform’s person data was used within the course of, the manipulation was confirmed, with data collected from 87 million folks, sparking a large civil lawsuit towards Silicon Valley’s favourite social community. confirms for rising laws worldwidetogether with implementing GDPR processes.

Data was collected utilizing an software known as it is your digital lifeconstructed by academician Aleksandr Kogan, the place a whole lot of hundreds of customers had been paid to take persona exams and agreed to have their data collected for educational use.

However, the app additionally collected data from take a look at individuals’ Facebook mates, leading to a group of tens of tens of millions of bits of data. Facebook’s “platform coverage” solely allowed the gathering of data from mates to enhance the person expertise on the app and didn’t enable it to be bought or used for promoting, even making a market with a global utilization schedule.

Although all this was revealed, the billionaire was fined, the data coverage was carried out, and the extremist teams had been banned from the networks. digital life won’t ever be the identicalmain us all to a brand new form of nervousness: the place did you set my data?


An identical state of affairs occurred throughout the 2018 elections in Brazil, when bots had been used to “mass shoot” WhatsApp messages and faux information teams on social media, amid accusations that they weren’t pretending to be truthful by abusing trials and interrogations. crepto-currency”, known as “bitcóio” (sic).

Perhaps one of the vital essential pillars for Web 3.0, the usage of person data has turn into the idea for enterprise scalability, each strategically and legally. The digital acceleration of current years and the adoption of sure safety measures by actions for equal rights in numerous fields have in some ways led to the creation of clusters and closed communities, permitting us to undertake new instruments that problem the unique idea of belief. .

With the adoption of blockchain platforms and the potential of validating P2P transactions with out the intervention of intermediaries, the problem of belief stays utterly within the background, as a result of with the use and integration of Web 3.0 instruments, particularly DeFi (Financial Decentralization), we not want to fret concerning the validity of the opposite get together within the Internet relationship, as a result of we all know who he is. we do not know, solely his pseudonym and digital pockets quantity. In some circumstances, we may additionally see your avatar.

Compared to our present digital life, we are able to say that in Web 2.0 you need to use many free providers the place you may make your data accessible to be used on platforms and promote them with permission already given when it comes to manufacturing or sale. use. With the appearance of Web 3.0, you might be utilizing related however decentralized platforms that do not need a single proprietor managed by token holders who receives a commission for this use by promoting different tokens or NFTs.


There’s loads of speak concerning the lack of readability about who we’re coping with, a number of the current fraud circumstances, the DAOs which were hijacked and misplaced their treasure, and the sale of fakes on the High Seas. and lots of rip-off tokens on the market on Binance. There is additionally the maxim that organized crime will profit from these nameless transactions to finance their crimes.

However, the introduction of latest know-how should be put into perspective, as a result of when the rise of Web 2.0 hit us within the Nineteen Nineties, we confronted related issues: a pretend hyperlink in a financial institution e-mail; an Indian who known as and requested for distant entry to a PC; and the coup de grace of that second, dad asking for cash on whatsapp as a result of he “forgot his pockets at house”.

Advanced applied sciences reminiscent of cryptocurrencies and (immutable) tokens play a number one position in Web 3.0 as they signify a way of possession in decentralized blockchain networks. take into consideration the latter fraud From NFTs, or non-fungible tokens, that give possession of a selected type of cash like cryptocurrency, from art work to memes to tweets, to many different digital property with out revealing any private data.

Cryptocurrencies and (immutable) tokens play a number one position in Web 3.0 as they signify a way of possession in decentralized blockchain networks. / Photo: Sigmund (Unsplash)

THE Web 3.0 permits the dissemination of cooperative governance constructions for beforehand centralized merchandise. A joke, a chunk of artwork, an individual’s social media product, or tickets to their favourite occasion are all examples of tokenization. The gaming enterprise is an amazing instance of a paradigm shift. Gamers usually complain about points and bugs that seem of their favourite online game.

It permits gamers to secretly put money into a sport and vote on the way it ought to work, identical to Lumx Studio’s current hit. It’s a collaborative effort between sport builders and players themselves. Web 3 is utilized by main Web 2 firms like Meta and Ubisoft to create digital worlds like Facebook’s Metaverse.

Non-Financial Tokens (NFTs) are serving to to reinvent the gaming enterprisepermits gamers to turn into the immovable proprietor of sure sport objects they purchase with out having to determine themselves and even must enter their private data into any system.

Web 3.0 has the potential to create a fairer Internet that empowers people to be sovereign – that means the flexibility to personal and management who advantages from their time and data. In addition, Web 3.0’s decentralized blockchain protocol permits folks to hook up with the Internet with out growing in centralized repositories.

We are on the epicenter of a serious cultural shift within the means by which our data is distributed, permitting us to eternally consider the content material of our lives.

Next: Web 3.0 / Decentralization.


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