THE start Web3 DUX Brazilian DJ joins Brazilian DJ duo Dubdogz to take on The Sandbox (SAND) metabersion, making Marcos and Lucas Rubak Schmidt brothers the first Brazilian artists in the music segment to embark on a parallel decentralized career in virtual environments. based on blockchain technology.
With a five-year career, Dubdogz is now one of the leading electronic music producers in Brazil and has performed at major national and world festivals such as Rock in Rio, Lollapalooza, Tomorrowland, Só Track Boa and XXX Experience. In a short time in their careers, the duo has collaborated on their curriculum with other heavyweights in the electronic world of the world, such as Alok, Moguai and Vintage Culture, and launched their own label, Chorou Records.
The Sandbox is a new initiative to develop an international career for the duo. Dubdogz acquired a virtual land on the platform and collaborated with the DUX and Shift architecture studio to organize virtual events and presentations to build a space in metaverse. The initiative offers fans a new way to connect with the couple, and at the same time broadens the reach of Dubdogz’s production, the brothers noted in a press release:
“We are continuing the revolution in this new Web 3.0 universe and we believe it is time to mark our presence, not just for ourselves, but especially for our audience to continue to enjoy our work there. It is a natural evolution for all those who work in the entertainment industry, producing content, trying to be where their audience is, always bringing new experiences that will complement new experiences with our music ”.
The largest blockchain community in Brazil, DUX also expands its fronts by joining Dubdogz, as Luiz Octávio Gonçalves, CEO and CEO of Neto DUX, has highlighted:
“With the launch of the Dubdogz metaverse, we have expanded our front lines of action and offered new solutions to artists who want to be part of the technological revolution and the global trend of big brands to be present in the gamer universe.”
Dubdogz’s debut sunset show in The Sandbox metaverse. Source: DUX
Dubdogz’s space in The Sandbox features a mega-stage built next to the beach, with a pool and other attractions to give electronic music fans a unique experience. There is also an underground space where couples and their partners are developing an additional range of attractions, said Luiz Octávio:
“We know that the beauty of metaverse is not only in promoting a social experience, but in gamification. We want to bring something special to Dubdogz fans, where they can not only enjoy the atmosphere of a live show and interact with their favorite DJs, but also hunt for Easter eggs, complete quests, find secret episodes, take on challenges and mini-games. As for the first update, we plan to include a cyberpunk basement where players can fight with swords and shields by setting up a Dubdogz soundtrack. ”
The couple’s debut in The Sandbox metabersion came with a sunset show pool party and it was just the beginning of a journey that plans to launch exclusive collections of NFT (fungible tokens), seasons gamified by space updates, and the production of an unprecedented video clip that will interact with the couple’s avatars with virtual scenarios. within the platform.
Dubdogz’s sunset show teaser in The Sandbox metaverse.
The collaboration between Dubdogz and Dux is set in the context of a global trend of unity between the world of games and pop music, which has grown in strength among major Brazilian artists. DJ Alok was the most used avatar in the history of “Free Fire”, the most popular mobile game among Latin American users. Recently, rapper Emicida performed at Fortnite. And the Anitta phenomenon has just announced a collaboration with Free Fire to create its own avatar in the gaming environment, in addition to developing other exclusive activities for its fans as well as virtual environments.
Cointelegraph Brazil recently reported that Brazil ranks second in the global ranking of NFT adoptions recently released by the Statista data monitoring platform. The company’s survey revealed that five million Brazilians have at least one NFT.
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