A new dimension of marketing with Web 3.0

What is Web 3.0?

Is it a browser? A new advertising platform? Not completely. Experts describe Web3 (sometimes called Web 3.0) as the next iteration of the World Wide Web. In the early stages of the internet, we had Web1, where the sites were static and everything was primitive. Shortly after the millennium, the transition took place Web2, where anyone with an improved user experience and the right resources could launch a website.

In this long second phase, the way people share and consume content on the web has changed. As social media grew, people had small mobile devices in their pockets to access data anywhere in the world.

Looking ahead to 2022, some experts believe that the changes coming to the Internet will revolutionize the Web3. than just another evolution. With the informative features of Web1 and the socially connected nature of Web2 as a basis, Web3 will build on the virtual elements of the internet. This includes:

The impact of Web3 on business

After all, this concept is changing the way everyone uses the Internet. As a business, there will be many innovative marketing strategies that optimize websites and focus on SEO. It’s important that these foundations don’t disappear, but that they need to go further to advance the consumer experience.

While marketers will be terrified when they hear about Web3, most companies should take advantage of the opportunity to reach out to their target audience. For more information, consumers receive relevant content and make purchasing decisions.


When reading about Web3, many people are more likely to adhere to the decentralization aspect. This view is in line with the majority of users, who believe that today’s integration of the Internet is dependent on large technology companies. Google, Facebook, Apple and other tech giants.

Initially, this impression is because these organizations use data wrapped as a by-product of the services provided. Husually, he actively encourages browsers to enter their information so that they can sell that data to third parties. The more this problem grows, the more uneasy the end users will be. As a result, consumers have sought to regain control of their data through Transparency of Application Monitoring and other functions.

Web3 proposes a decentralized system using Blockchain technology. In this new system, individuals have control over their data, so the need for part of the media is eliminated as people exchange data with their chosen recipients.

With a decentralized system, the risk of data theft is reduced because data is not stored in centralized locations. For example, those who store data in a cloud now live in constant fear of being hacked.

In addition, decentralization removes dependency on central servers. If these central servers failed now, the whole world would fall into chaos. (We’ve seen many examples of this over the years). Without having to rely on Facebook, Google Docs and other central servers, risk failure and interruption is limited. they can view your information without having to worry about external permission. This means better privacy and security without third party access to your data.

As you can see, decentralization is an attractive proposition, and it doesn’t have to be a problem for retailers. Even in this new environment, traders can connect with people and reach the market of interest. Suddenly, marketing returns to the basics of building relationships with people. humanization through metadata.

Using metadata on humans and machines

Although much of the focus is on decentralization, we should not ignore small features. As an example, the semantic web was designed to improve communication between humans and computers. Using metadata, semantic websites can describe content that machines can read and understand.

Artificial intelligence

When you’re taking artificial intelligence, you won’t have to worry about going the other way because Web3 will be ubiquitous. NLP (Natural Language Processing) is making great strides in helping computers not only understand human language, but also interpret it.. As this technology grows, computers become more human. After all, this means faster solutions and more accurate answers.

3D environment

Within this, we can see that in the future more and more people are immersed and attracted by three-dimensional design, because it can help to better understand the concept than two-dimensional. Due to the development of Web 3.0, more and more applications are using three-dimensional design, for example virtual reality (VR), augmented reality (AR) and 3D product display.

The importance of blockchain

When referring to the word blockchain, traders and responsible consumers share their nerves, as this term is often associated with cryptocurrency and similar technologies. In this way, it is Blockchain it is often considered as large and expandable as the Internet itself. This stage is expected to take place the formation and consolidation of these unusual systems.

Basically, these methods play an important role in adapting a decentralized and open system. Technology Blockchain improves data security and lays the groundwork for other technologies in the ecosystem. In short, the promoters of this technology should be primarily concerned with providing the transparency and efficiency they want.

The revolution is knocking at the door

In fact, concepts like “revolution” can make anyone want to turn off the device and make the times simpler and more practical. Unfortunately, who set aside this important change will be left behind. For those looking for proof of the coming revolution, just look at the power of Facebook to change its name to Meta. Monthly, Meta seems to be investing more in metaverse as it moves in this developing area.

The best way to prepare for the incoming revolution is to focus on positive user experiences and transparency. As the decentralized system assumes, the business will be inherently transparent, and users will take control of their privacy and data control. Entrepreneurs, on the other hand, need to be prepared to adopt Blockchain technologies. By adapting to this change, they will be able to ensure that the data is open to all, especially customers.

The market is going too fast for that. When making business decisions, remember the importance of Web3 and new strategies. putting their resources into real valuable content that keeps that path going in the near future, as in the case of communities. Extremely growing NFTs (non-fungal tokens).

Social networks

If this is a revolution, it is supposed to affect all parts of the digital marketing strategy to some extent. What does this mean for social media? Nowadays, YouTube and Facebook are still at the top of the list in terms of overall users and popularity.. In such a short time they have completely changed the way we communicate in society. Well, it can be an exciting time for the social media niche.

If the plans are implemented, the most exciting detail for users is that they would be in control. Imagine a world where life is not promised by Facebook and other major social media platforms. With ‘dApps’, user data is never a single entity. Users can enjoy social media in a conventional way.


There is a lot of information to be received, especially if you are preparing your business for a typical medium and long term model, thinking about the future and not just one-year changes. Surprisingly, Brazilians have a tremendous opportunity to change and retain these powerful monopolies. the tech giants have in mind that this power is fairer. From these settings, consumers will need to be convinced of their new benefits.

From a business perspective, everyone needs to be prepared for transformation and focus on delivering value to consumers. In the coming months, there will be potential opportunities to create real connections with people, as the market is still in the process of adapting and the blue ocean of opportunity in this regard. That is why it is so important continue before the curve and start now, even though Web3 is not yet close to its final format.

Adriano da Silva Santos is a journalist and writer with a degree from Nove de Julho University. He is also a commentator on the podcast “Abaixa a Bola” and “Why Am I Unhappy?” he wrote the book.

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